In-House Full Service Mailing

Midlands is your postal expert from start to finish. Our data experts ensure your project is done on time and on budget. You can provide us with your own mailing list, or have us acquire a targeted mailing list for you. We’ll make sure your list is properly processed to meet postal service regulations and achieve the best rates possible. Utilize our variable data print capabilities to enhance your mailing and make your campaign even more personal and targeted.

At Midlands Printing, your order doesn’t need to be shipped back to you or a mailing house for distribution. Midlands Printing  has its own, in-house, full-service mailing facility, allowing your print jobs to be mailed immediately after printing. There’s no better way to spread the word than putting your advertisement directly in the hands of your consumers. Our direct mailing service makes it easy to do exactly that. Beat the competition by ensuring your potential clients and customers get the message delivered right to their doorstep.

We can live meter, affix postage stamps or use postal permit number accounts for your mailing in order to achieve the postage savings desired. We can handle various sized amounts of mailing projects, from five hundred pieces to thousands! For most mailings, file transfers of your files (ie: data, artwork, letter copies, etc.) are received via e-mail or FTP servers that are secure, simple, very quick, reliable and secure.


Direct Mail

Direct mail marketing has the highest and most consistent ROI. Each droplet of ink that gets printed on your direct mail campaign is determined by information we know or have gathered about your intended recipients. Every person on your mailing list is different and the message we deliver will reflect that.


Think of it this way: your database is the all-knowing oracle that drives variable content, which determines how we prepare your direct mail pieces. Your target's motives, location, age, income, stage in the purchase cycle and history can all be important factors when determining content and delivery of your direct mail campaign.


Match Mailings

Another specialty of ours is matching personalized letters with inserts or envelopes, and sometimes all three in one! We have quality control measures that ensure these personalized mailings are done accurately and by economical means


Variable Data Printing

Also known as digital-print-on-demand, data-driven (or one-to-one) marketing, or personalized printing, variable data printing is a powerful technology that allows you to “speak” to and motivate individual recipients through printed communication. Database-driven text, graphics, and images can be modified on literally every printed piece without stopping the press, providing personalization at an unprecedented level.


Variable data printing allows you to modify your base document’s layout, content, and appearance using differing customization levels, from the basic personalization (e.g., changing the salutation on personalized letters), through fully customized, where the document’s message is targeted at a specific recipient.


Whether used to communicate with sales leads, increase sales, or strengthen customer brand loyalty, variable data printing can achieve dramatic results.

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